People. Science. Innovation.

We’re King Technology.

A growing family of brands whose goal is to Enrich Lives Daily by making water care easy.


Only FROG® creates Fresh Mineral Water®∞ sanitizing systems for swimming pools and hot tubs. Water is Cleaner, Clearer, Softer and Easier® to care for. Plus, FROG reduces chlorine use up to 50%*. Prefilled Pacs are easy-to-use for no mess, no guess and no stress water care. Patented and EPA registered FROG products are designed to make water care easy.

Pool Frog System

Our proprietary products deliver the ultimate in no mess, no guess and no stress water care for swimming pools up to 25,000 gallons. Even better, with AQUA SMARTE Plus® chlorine use is reduced up to 50%*


The SANI King brand offers Perform-Max, our bulk chlorine or bromine feeder. It dispenses chlorine or bromine precisely with a 10 setting control dial and erosion design. Available in two sizes for pools up to 25,000 gallons and up to 40,000 gallons.

Sani-King Perform-Max

New Water® offers chlorine sanitization for swimming pools with conveniently lightweight chlorine pacs that reduce exposure to the chlorine with no measuring or accidentally feeding too much or too little. New Water comes in two sizes for pools up to 25,000 gallons and one up to 40,000 gallons.

New Water

Grow, innovate, and enrich lives with us.

Make the impossible possible by finding your place and passion to make your impact.